Privacy Policy
Last Updated: July 14, 2026
1. Who We Are
This Privacy Policy describes how Sovereign Home Team ("we," "us," or "our"), led by Matt Daniell and affiliated with Lokation Real Estate, a licensed Florida real estate brokerage, collects, uses, and protects personal information when you use our website, forms, and related services.
2. Information We Collect
We collect personal information that you voluntarily submit through our online intake forms, listing alert registrations, QR / direct-mail landing pages, and direct communication channels. This may include:
- First name and last name
- Email address
- Phone number (mobile or landline)
- Street address, city, state, and zip code of properties you seek to buy or sell
- Tracking or campaign codes associated with QR scans or marketing materials
- SMS and communication consent choices you make on our forms (including whether you opted in to marketing and/or non-marketing texts)
3. How We Use Your Information
We use the information we collect to:
- Respond to your inquiry and provide real estate services (valuations, buyer matching, listing support, and related guidance)
- Send transactional communications you requested or that are necessary to service your inquiry (for example appointment reminders or status updates)
- Send marketing communications only if you have expressly opted in to receive them
- Route your inquiry to a licensed team agent and maintain records required for Florida real estate and brokerage compliance
- Improve our website, forms, and customer experience
4. Text Messaging (SMS) Consent & Mobile Information
When you submit a form on our website that displays our communications disclosure, you agree that Sovereign Home Team, its licensed agents (including Matt Daniell), and its affiliated brokerage Lokation Real Estate may call, email, and text you about your inquiry (including messages about your real estate inquiry, home valuation, listing alerts, appointment reminders, and transaction updates), which may involve automated means and prerecorded or artificial voices, to the extent permitted by law.
Consent to receive calls, emails, or texts is not a condition of purchasing any property, goods, or services.
Message frequency may vary. Message and data rates may apply. You may opt out of text messages at any time by replying STOP. For assistance, reply HELP. You may also contact us using the information below. For email marketing, you may use the unsubscribe link in our emails.
Mobile information non-sharing (required disclosure):
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
Additional SMS program terms are described in our SMS Terms (within Terms of Service).
5. Information Sharing & Security
We do not sell, rent, or lease your personal information to third-party marketing list brokers. Except as stated in the mobile non-sharing clause above, we share information only as needed to operate our business and serve you, including with:
- Our affiliated brokerage (Lokation Real Estate) and licensed agents working on your matter
- Service providers who support customer service, CRM, hosting, analytics, or communications infrastructure (subprocessors), under appropriate confidentiality and use limits
- Parties required by law, regulation, legal process, or to protect rights and safety
We implement reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, or disclosure.
6. Your Choices & Rights
You may request access to, correction of, or deletion of personal information we hold about you, subject to legal and brokerage recordkeeping requirements. To opt out of SMS, reply STOP. To opt out of marketing email, use the unsubscribe link. For other requests, contact us using the details below.
7. Contact Us
Questions about this Privacy Policy or our messaging practices:
- Sovereign Home Team / Matt Daniell
- Email: matt@sovereignhometeam.com
- Phone: (904) 555-0199
- Location: Jacksonville, FL
Affiliated brokerage: Lokation Real Estate. Sovereign Home Team is a team of licensed real estate agents affiliated with Lokation Real Estate, a licensed real estate brokerage in the State of Florida. All listings and services are provided in compliance with Florida real estate regulations and fair housing laws.